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Month: June 2021

SEO June 24, 2021June 24, 2021 by Takeshi Young

Is Google’s MUM The End of SEO?

Last month Google demoed a new technology called “MUM” at their Google I/O conference which uses AI to provide answers to complex user queries, and already articles have started to appear asking Will Google’s MUM Kill SEO? As someone who has been doing SEO for the past 15+ years, this question obviously interests me. So …

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About

Takeshi Young
Takeshi Young
Global SEO Lead @ DiDi
15+ years experience in SEO, CRO & PPC

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