Category Archives: SEO

Why A/B Testing Is The Perfect Complement To SEO

If you’ve been in the online marketing space for a while you’ve probably heard of A/B testing. What is A/B testing, you ask? Optimizely (a leading A/B testing software company) defines the term as follows: “A/B testing is a method...

Experiments In Adding Social Profiles To Google+

A couple weeks ago, Rand Fishkin tweeted out a link to new guidelines that Google published for adding social profile links to your Knowledge Graph card: If you're in Google's Knowledge Graph, you can now get your social profiles included,...

The Canonical Is Not A Tag

I was trying to explain what a canonical tag was the other day, and I realized (not for the first time), that the canonical tag is not actually a tag. If you break down HTML syntax, it looks something like...

Google+ Quietly Nofollows All Links

Google+ used to be a great source of dofollow links, but it looks like the party has finally come to an end. When Google+ first launched, all of the links from the site were dofollow. This included all links from...

Why Amit Singhal’s Swiss Army Knife Isn’t Reassuring

Yesterday during the SMX West keynote, Danny Sullivan asked Amit Singhal (Google’s head of search) a question that has been on the minds of many webmasters lately: How is Google balancing the interests of users, who want answers immediately through...

I Am Entity (And So Can You!)

So it looks like Google just updated their Knowledge Graph, and I am officially an entity! The information comes from Freebase, an open source database of entities and things that was acquired by Google in 2010. Freebase is one of...

How To Get A Google+ Vanity URL

It looks like Google+ vanity URLs are finally rolling out for the masses! This morning, I received the following message for one of the pages that I manage: You’re now eligible for a unique Google+ custom URL that lets you...

Rejoice! iOS 7 Coming Next Week!

MacRumors.com announced today that Apple will be holding an iPhone event next Tuesday (September 10th) at 10am PT. If past iPhone events are any indication, Apple will likely introduce iOS7 to download on that day, or shortly thereafter. This is...

Share 13 Conference Highlights

I had a great time at the Share 13 conference organized by BrightEdge this past week. BrightEdge definitely knows how to treat their customers well, and they put on a great event with some great speakers capped off by a...

Pinterest Links Dofollow Again?

UPDATE: As of November 15, 2013 Pinterest links appear to be nofollow again So I was going through backlinks today using Open Site Explorer’s “Just-Discovered” feature (which is handy for finding newly found links), and I noticed that there were...