The big news today is that the rumors have finally come true, and Yahoo has purchased Tumblr for 1 billion dollars.
As I detailed in my presentation about Tumblr, Tumblr is the 3rd largest blog platform next to WordPress and Blogger, and also one of the top social platforms and microblogging platforms out there. They have over 100 million users, half of which are under the age of 25, which makes Tumblr a very young demographic, one that aging Yahoo will want to reach out to if it hopes to remain relevant over the next 20 years.
So what does Yahoo’s purchase of Tumblr mean for SEO?
In the short team, not much. Many industry observers are comparing Yahoo’s purchase of Tumblr to Google’s purchase of YouTube, and Yahoo’s CEO Marissa Mayer has emphasized that Tumblr will remain an independent entity apart from the flagship Yahoo site, so don’t expect Yahoo to be painting Tumblr purple or making any drastic changes anytime soon.